Common Sense Evaluation

The classic Super Bowl commercial from 2000 “Herding Cats”.

Enjoy!

Electronic Data Systems (EDS), a global business and technology services company based in Texas, began a suite of imaginative Super Bowl TV advertisements in 2000 with ‘Cat Herders’. Cowboys talk about their life herding cats, describing the challenges of taking short hairs (as opposed to longhorns) through the open country to their destination at the ranch.

This man right here is my great grandfather. He’s the first cat herder in our family.

Herding cats. Don’t let anybody tell you it’s easy.

Anybody can herd cattle. Holding together ten thousand half wild short hairs – that’s another thing altogether.

Being a cat herder is probably about the toughest thing I’ve ever done.

I got this one this morning – right here. And if you look at his face, it’s just ripped to shreds, you know.

You see the movies, you hear the stories – it’s … I’m living a dream. Not everyone can do what we do.

I wouldn’t do nothin’ else.

It ain’t an easy job but when you bring a herd into town and you ain’t lost one of them, ain’t a feeling like it in the world.

(Text) In a sense this is what we do. We bring together information, ideas and technologies, and make them go where you want.

(Voiceover) EDS – managaing the complexities of the digital economy.”

Read more…