Pet Adoption Optical Illusion

These photos use optical illusions to promote pet adoption

Pet Adoption Optical Illusion

Photographer Amol Jadhav together with art director/retoucher Pranav Bhide lately created something amazing for Mumbai’s World For All Animal Care And Adoptions. They used creative lighting and framing to make a set of optical illusion portraits; each of them contains two pictures in one.

The ads are part of the campaign that promotes pet adoption, with the following tagline: “There’s always room for more. Adopt.”

Jadhav and Bhide—who work for McCann Worldgroup India, Mumbai—created a fascinating interpretation of the tagline by arranging their figures to form an animal shape in the negative space in the middle of the image. Then, using a really bright backlight and enough fill from the front, they managed to capture the people as well as the animal shape in one picture (after a bit of post-processing to clean things up).

These pictures aim to send a message that promotes a World For All Adoptathon in Mumbai, and fortunately, the campaign worked very well by all accounts. The event saw a 150% rise in foot traffic, and World For All managed to adopt out forty-two previously-homeless animals in just one day.

Click here to learn more about World For All. You can also find more about the campaign on Bhide’s Behance profile.

Image credits: Photos by Amol Jadhav for World For All, used under creative commons license.

 

The History Behind The Legendary 1932 ‘Lunch Atop a Skyscraper’ Photo

932 ‘Lunch Atop a Skyscraper’ Photo
29 Sep 1932 — Construction workers eat their lunches atop a steel beam 800 feet above ground, at the building site of the RCA Building in Rockefeller Center. — Image by © Bettmann/CORBIS

We don’t know their names, nor the photographer who immortalized them, but these men lunching 800 feet up show the daredevil spirit behind Manhattan’s vertical expansion.

In a fascinating episode of the wonderful Time series “100 Photos“, the voice of Rockefeller Center archivist Christine Roussel shares the history of the incredibly famous 1932 photo entitled “Lunch Atop a Skyscraper“, featuring brave, but unknown men eating 800 feet off the ground.

The question of the names of all these men comes up frequently who are these men because on the back of the photograph they’re not identified. …I think it’s kind of sad that they’re not recognized because everybody else gets the credit and yet the people who actually have built the building are forgotten. The fact that they are immortalized in this picture and they are the guys who risked their lives building this building. I think that what’s important about the picture is that it places them in history as being important in the development of New York City and Rockefeller Center.

Source…

 

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