Pet Adoption Optical Illusion

These photos use optical illusions to promote pet adoption

Pet Adoption Optical Illusion

Photographer Amol Jadhav together with art director/retoucher Pranav Bhide lately created something amazing for Mumbai’s World For All Animal Care And Adoptions. They used creative lighting and framing to make a set of optical illusion portraits; each of them contains two pictures in one.

The ads are part of the campaign that promotes pet adoption, with the following tagline: “There’s always room for more. Adopt.”

Jadhav and Bhide—who work for McCann Worldgroup India, Mumbai—created a fascinating interpretation of the tagline by arranging their figures to form an animal shape in the negative space in the middle of the image. Then, using a really bright backlight and enough fill from the front, they managed to capture the people as well as the animal shape in one picture (after a bit of post-processing to clean things up).

These pictures aim to send a message that promotes a World For All Adoptathon in Mumbai, and fortunately, the campaign worked very well by all accounts. The event saw a 150% rise in foot traffic, and World For All managed to adopt out forty-two previously-homeless animals in just one day.

Click here to learn more about World For All. You can also find more about the campaign on Bhide’s Behance profile.

Image credits: Photos by Amol Jadhav for World For All, used under creative commons license.

 

Adorable Baby Goat Making The Cutest Noise

Cute Kid!

Daniel McKernan, the founder and director of the Barn Sanctuary animal shelter in Chelsea, Michigan, shared this ridiculously cute video of a feisty rescued baby goat squeaking and bleating to request more attention.

 

 
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Animation Of The Day: Flight Of The Sugar Glider


A “Sugar Glider” is a small marsupial in the same general family as a Kangaroo or Koala Bear.

They are originally from the rain forests of Australia and Indonesia, and have been domestically bred as household pets in the United States for the last 12-15 years.

They got the name “Sugar Gliders” because they:

They like to eat almost anything that is sweet, especially fresh fruit & vegetables, and they have a gliding membrane (similar to a flying squirrel) that stretches from their wrist to their ankles, allowing them to glide – not fly – from tree to tree.

In the wild they primarily live in trees in “colonies” of 10-15 other Gliders. Their “scientific” name: Petaurus Breviceps, and their specific Taxonomic Classification is:

Class: Mammalia
Infraclass: Marsupialia
Order: Diprotodontia
Suborder: Phalangerida
Family: Petauridae
Genus: Petaurus
Species: P. Breviceps

 
 

The Truth About Animals

The Truth About Animals

  • A dog is the only thing on earth that loves you more than he loves himself.
  • An aquarium is just interactive television for cats.
  • Buy a dog a toy and it will play with it for ever. Buy a cat a present and it will play with the wrapper for 10 minutes.
  • Cat’s motto: No matter what you’ve done wrong, always try to make it look like the dog did it.
  • Although cats are rather delicate creatures and they are subject to a good many ailments, I never heard of one who suffered from insomnia.
  • Dogs and cats instinctively know the exact moment their owners will wake up. Then they wake them 10 minutes sooner.
  • Dogs have owners. Cats have staff.
  • Dogs believe they are human. Cats believe they are God.
  • Dogs may shed, but cats shred.
  • Don’t accept your dog’s admiration as conclusive evidence that you are wonderful
  • I had to get rid of my husband. The cat was allergic.
  • I hope to be the kind of person my dog thinks I am.
  • I wonder if other dogs think poodles are members of a weird religious cult?
  • If you think dogs can’t count, try putting three dog biscuits in your pocket then giving Fido only two of them.
  • In order to keep a true perspective of one’s importance, everyone should have a dog that will worship him and a cat that will ignore him.
  • No one appreciates the very special genius of your conversation as the dog does.
  • Outside of a dog, a book is probably man’s best friend. Inside of a dog, it’s too dark to read.
  • People that hate cats will come back as mice in their next life.
  • Things that upset a terrier may pass virtually unnoticed by a Great Dane.
  • Thousands of years ago, cats were worshipped as gods. Cats have never forgotten this.
  • We wonder why the dogs always drink out of our toilets, but look at it from their point of view: why do humans keep peeing into their water bowls?
  • When a man’s best friend is his dog, that dog has a problem.
  • Women and cats will do as they please, and men and dogs should relax and get used to the idea.

 

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