Photographer Amol Jadhav together with art director/retoucher Pranav Bhide lately created something amazing for Mumbai’s World For All Animal Care And Adoptions. They used creative lighting and framing to make a set of optical illusion portraits; each of them contains two pictures in one.
The ads are part of the campaign that promotes pet adoption, with the following tagline: “There’s always room for more. Adopt.”
Jadhav and Bhide—who work for McCann Worldgroup India, Mumbai—created a fascinating interpretation of the tagline by arranging their figures to form an animal shape in the negative space in the middle of the image. Then, using a really bright backlight and enough fill from the front, they managed to capture the people as well as the animal shape in one picture (after a bit of post-processing to clean things up).
These pictures aim to send a message that promotes a World For All Adoptathon in Mumbai, and fortunately, the campaign worked very well by all accounts. The event saw a 150% rise in foot traffic, and World For All managed to adopt out forty-two previously-homeless animals in just one day.
Click here to learn more about World For All. You can also find more about the campaign on Bhide’s Behance profile.
Image credits: Photos by Amol Jadhav for World For All, used under creative commons license.
Daniel McKernan, the founder and director of the Barn Sanctuary animal shelter in Chelsea, Michigan, shared this ridiculously cute video of a feisty rescued baby goat squeaking and bleating to request more attention.
They are originally from the rain forests of Australia and Indonesia, and have been domestically bred as household pets in the United States for the last 12-15 years.
They got the name “Sugar Gliders” because they:
They like to eat almost anything that is sweet, especially fresh fruit & vegetables, and they have a gliding membrane (similar to a flying squirrel) that stretches from their wrist to their ankles, allowing them to glide – not fly – from tree to tree.
In the wild they primarily live in trees in “colonies” of 10-15 other Gliders. Their “scientific” name: Petaurus Breviceps, and their specific Taxonomic Classification is:
Class: Mammalia
Infraclass: Marsupialia
Order: Diprotodontia
Suborder: Phalangerida
Family: Petauridae
Genus: Petaurus
Species: P. Breviceps