A new Pampers ad features babies making funny faces as they poop and it’s all filmed in glorious super-slow motion.
Enjoy!
They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and involuntary frowning (among other things) indicate that a serious diaper change is due.
Produced in glorious HD and super-slow motion, Procter & Gamble-owned babycare brand, Pampers’ new spot features the facial contortions of 10 babies during the build up to and delivery of a No. 2.
The 75-second spot, created by agency Saatchi & Saatchi London, is set to Strauss’ Thus Spake Zarathustra. The rousing track was used in Stanley Kubrick’s 2001: A Space Odyssey and seems appropriate for this poop odyssey. We’ve seen this, um, device, used before in ads, but never executed with such panache. It is a good thing that technology does not yet allow viewers to smell commercials.
